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This eBook has been written for information purposes only. Every effort has
been made to make this eBook as complete and accurate as possible.
However, there may be mistakes in typography or content. Also, this eBook
provides information only up to the publishing date. Therefore, this eBooks
should be used as a guide – not as the ultimate source.
The purpose of this eBooks is to educate. The author and the publisher do
not warrant that the information contained in this eBook is fully complete
and shall not be responsible for any errors or omissions. The author and
publisher shall have neither liability nor responsibility to any person or entity
concerning any loss or damage caused or alleged to be caused directly or
indirectly by this eBook.

 

Table of Contents
Introduction …………………………………………………………………………………… 6
The Beginning: What Is Social Media Marketing? ………………………….. 10
Key Elements Of Social Media Marketing………………………………………. 13
The content ………………………………………………………………………………… 13
The conversation…………………………………………………………………………. 14
The “social” of social media ………………………………………………………….. 14
How To Implement A Social Media Marketing Strategy ………………….. 16
Set goals ……………………………………………………………………………………. 17
Research……………………………………………………………………………………. 18
Audience ……………………………………………………………………………………. 19
Using Social Media Marketing To Develop A Brand……………………….. 22
Aesthetics…………………………………………………………………………………… 22
Voice and personality…………………………………………………………………… 23
The Importance Of Analytics ………………………………………………………… 26
Engagement……………………………………………………………………………….. 28
Inbuilt tools …………………………………………………………………………………. 28
Third-party analytics…………………………………………………………………….. 29
Testing ………………………………………………………………………………………. 29
The Crucial Difference: Advertising Vs Marketing …………………………. 32
Psychology of social media…………………………………………………………… 33
Reach………………………………………………………………………………………… 33

 

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This eBook has been written for information purposes only. Every effort has
been made to make this eBook as complete and accurate as possible.
However, there may be mistakes in typography or content. Also, this eBook
provides information only up to the publishing date. Therefore, this eBooks
should be used as a guide – not as the ultimate source.
The purpose of this eBooks is to educate. The author and the publisher do
not warrant that the information contained in this eBook is fully complete
and shall not be responsible for any errors or omissions. The author and
publisher shall have neither liability nor responsibility to any person or entity
concerning any loss or damage caused or alleged to be caused directly or
indirectly by this eBook.

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