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LAUNCH YOUR ONLINE COURSE (English.)

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Have you been thinking about launching your own online course but don’t
know where to begin? If so, you’re not alone.
Many people are curious about online course launching but put it off out of
fear and anxiety. Little do they know that they are missing out on a lot of
money and freedom by allowing their fears to stop them from creating their
online course

 

Table of Contents
Introduction…………………………………………………………………………………………….8
Chapter 1: The Basics of an Online Course…………………………………………….11
What is an Online Course?…………………………………………………………………….11
Benefits of an Online Course………………………………………………………………….12
Attributes of a Successful Online Course …………………………………………………12
Is an Online Course Right for You? …………………………………………………………13
Chapter 2: Creating the Perfect Topic, Learning Outcomes, and Course
Goals…………………………………………………………………………………………………….16
Picking the Perfect Topic ……………………………………………………………………….16
Create Engaging Learning Outcomes ……………………………………………………..18
How To Create a Clear and Quantifiable Goal For Your Online Course ……….20
Chapter 3: Engaging Your Target Audience and Preselling……………………..22
Target Audience …………………………………………………………………………………..22
Creating a Customer Avatar …………………………………………………………………..23
How To Engage Potential Customers and Build Buzz Around Your Online
Course ………………………………………………………………………………………………..24
Preselling Your Online Course ……………………………………………………………….25
Chapter 4: Building Revenue from the Beginning……………………………………28
Create a High Converting Sales Page……………………………………………………..28
Deciding on and Sticking to a Model ……………………………………………………….28
Charge Upfront …………………………………………………………………………………….29
Certifications ………………………………………………………………………………………..29
Additional Features……………………………………………………………………………….30
Preselling …………………………………………………………………………………………….30
LAUNCH YOUR ONLINE COURSE
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Chapter 5: Choose The Right Online Course Platform …………………………….32
Best Course Platforms and Learning Management Systems (LMS) …………….32
Self-Hosted Online Course Site ………………………………………………………….32
Hosted All-In-One Online Course Platform …………………………………………..36
Chapter 6: Planning Course Content………………………………………………………41
Multimedia Content Types ……………………………………………………………………..41
Videos …………………………………………………………………………………………….41
Worksheets ……………………………………………………………………………………..42
Visuals…………………………………………………………………………………………….43
Audio………………………………………………………………………………………………43
Research…………………………………………………………………………………………44
Outline…………………………………………………………………………………………….45
Best Content Creation Tools…………………………………………………………………..45
Video Recording Tools ………………………………………………………………………….45
Document Making Tools ………………………………………………………………………..48
Editing Tools ………………………………………………………………………………………..49
Chapter 7: Creating Lesson Plans and Course Content…………………………..52
1. Decide on the Media for Each Lesson ……………………………………………..52
2. Create a General Outline for Every Lesson ………………………………………52
3. Script out Every Lesson Word for Word (Optional but recommended)….53
4. Record or Make Content ………………………………………………………………..54
Chapter 8: How to Launch ……………………………………………………………………..56
Marketing Tactics………………………………………………………………………………….56
Email Marketing ……………………………………………………………………………….56
Social Media Marketing……………………………………………………………………..58
LAUNCH YOUR ONLINE COURSE
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Influencer Marketing………………………………………………………………………….59
Paid Advertising ……………………………………………………………………………….60
Soft Launch………………………………………………………………………………………….60
Final Clean Up ……………………………………………………………………………………..61
Conclusion ……………………………………………………………………………………………64

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Have you been thinking about launching your own online course but don’t
know where to begin? If so, you’re not alone.
Many people are curious about online course launching but put it off out of
fear and anxiety. Little do they know that they are missing out on a lot of
money and freedom by allowing their fears to stop them from creating their
online course

 

 

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